Her image was phased out during the 1980s. Įd Price was hired as executive vice president and director in 1955 and represented the company as chairman of the Florida Citrus Commission. In 1957, the company's name was changed to Tropicana Products, Inc. Shipping innovations ĬSX pulling the Tropicana Juice Train across the Manatee River Bridge in Bradenton, Florida, in 2018 to reflect the growing appeal of the Tropicana brand. Tropicana purchased one million dollars worth of refrigerated trucks to deliver Pure Premium in the mid to late fifties. Soon, 2,000 dairies delivered Pure Premium orange juice to the doorsteps of consumers each morning. Tropicana, was taking 1.5 million US gallons (1,200,000 imp gal 5,700 m 3) of juice to New York each week from the new base at Cape Canaveral, Florida. From 1960 to 1970, Tropicana utilized piggyback trailers on flatcars to move the juice more efficiently. In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal 3,800 m 3) of juice. The "Great White Juice Train" (the first unit train in the food industry, consisting of 150 100- short ton insulated boxcars fabricated in the Alexandria, Virginia shops of Fruit Growers Express) commenced service on June 7, 1971, over the 1,250-mile (2,010 km) route. An additional 100 cars were soon incorporated into the fleet, and small mechanical refrigeration units were installed to keep temperatures constant on hot days. In 2004, Tropicana's rail fleet of 514 cars traveled over 35,000,000 mi (56,000,000 km) – a method that is three times more fuel-efficient than other shipping methods. The stock was first sold over the counter but gained a listing on the New York Stock Exchange under the symbol TOJ. In the same year, it became the first company in the citrus industry to operate its own plastic container manufacturing plant. Įxecutive vice president Ed Price, who served two terms in the Florida Senate (1958–1966), resigned his position in 1972, but remained on the board of directors until 1983. Rossi sold Tropicana to Beatrice Foods in 1978. He then retired and was inducted into the Florida Agricultural Hall of Fame in 1987.
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